About Us

Hookshot is an online media publishing company formed in 2010 (as Nlife Media) that specialises in creating vibrant and informative websites, YouTube channels and Social Media accounts with a strong community-based focus. We are partners of market-leading IGN Entertainment who act as an advertising sales arm globally across the network.

15+ million Monthly Unique Visitors
25+ million Monthly Page Views
950k+ YouTube Subscribers
1.2+ million Social Media Followers

Our story began in 2005 when Nintendo Life was founded by our CEO Anthony Dickens. It was later amalgamated with Nintendo-focused sites Virtual Console Reviews and WiiWare World, bringing Darren Calvert and Damien McFerran on board. In 2010, Nlife Media was formally established to represent the business interests of the network, and the three founders would go on to enter a commercial partnership with Gamer Network in 2011.

Push Square and Pure Xbox were added to the picture in the subsequent years, and in 2021, Eurogamer and Gamer Network founder Rupert Loman-West joined the company as chair and Nlife Media was renamed Hookshot Media.

In 2022 Time Extension was launched with a focus on looking back and celebrating the rich history of video games .

In 2024 Gamer Network was acquired by Ziff Davis, Inc. and Hookshot became a commercial partner of IGN Entertainment.

Management

Anthony Dickens

Founder & CEO

Anthony launched Nintendo Life in late 2005 and has remained at the helm ever since. He loves Nintendo but sometimes gets confused and tells everyone that F-Zero X is the best game. We've tried getting him help, but alas...

Damien McFerran

Editorial Director

Damien has been writing professionally about tech and video games since 2007 and oversees all of Hookshot Media's sites from an editorial perspective. He's also the editor of Time Extension, the network's newest site, which – paradoxically – is all about gaming's past glories.

Darren Calvert

Operations Director

Growing up with a ZX Spectrum and a Sega Master System and his exhaustive knowledge in the fields of SEO and digital marketing, Darren's organisational prowess helps steer Hookshot's portfolio in the right direction.

Rupert Loman-West

Chair

Rupert founded Eurogamer with his brother Nick in 1999 and was pivotal in establishing the site as one of the world’s leading authorities on all aspects of video gaming. Eurogamer’s parent company Gamer Network also ran sites such as Rock Paper Shotgun, GamesIndustry.biz and VG247, and popular gaming conventions such as EGX and Rezzed.